Learn moreīy downloading and installing this extension, you agree to our Terms of Use and our Privacy Policy. The initiative allows content producers to receive monetization for their work and helps create an environment of fairness and sustainability for user, advertiser, and creator alike. This can be disabled at any time for users who wish to block all ads. Acceptable Ads are shown by default, which helps support websites that rely on advertising revenue but choose to only display nonintrusive ads. The ad blocker’s additional features enable you to easily support your favorite websites by whitelisting them, to add or create your own filters, and to block social media icons tracking.Īdblock Plus supports the Acceptable Ads initiative.

✓ Protect your privacy by stopping trackers from following your online activity ✓ Reduce risk of «malvertising» infections With almost 500 million downloads to date! Block annoying ads on sites like Facebook, YouTube and all other websites.Īdblock Plus blocks all annoying ads, and supports websites by not blocking unobtrusive ads by default (configurable). That policy stance changed this year when the company launched its browser for Apple’s platform, and carries on with this announcement Tuesday.One of the most popular free ad blockers for Firefox. The organization previously refused to offer Firefox for iOS because Apple doesn’t allow third-party browsers to use their own rendering engines. Mozilla has gone from avoiding Apple’s mobile platform to supporting it wholeheartedly.

Firefox’s Vice President of Product Nick Nguyen wrote in a blog post that Mozilla is looking into how it can bring similar functionality to its browser on Apple’s mobile platform. Interestingly, Focus works in Safari on iOS but not Firefox, since Apple doesn’t allow third-party browsers to use the Content Blocker functionality. It’s another sign of one of the interesting things about Mozilla as a browser-maker: the organization doesn’t operate an advertising network like its largest competitors, and so it can afford to make a stand about tracking users. “We want this product to encourage a discussion about users and content providers, instead of monetizing users’ mistrust and pulling value out of the Web ecosystem.”Īnother interesting component of the Focus announcement is that Mozilla is providing the app free of charge, and says that it doesn’t monetize the blocker through other means. “We made Focus by Firefox because we believe content blockers need to be transparent with publishers and other content providers about how lists are created and maintained, rather than placing certain content in a permanent penalty box,” Mozilla Chief Legal and Business Officer Denelle Dixon-Thayer wrote in a blog post.

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